I worked in the F&B industry as an assistant pastry chef and a hawker selling prawn noodle, where I learned that taste is deeply subjective and every customer’s preference is unique. These experiences taught me to embrace diverse needs with empathy and curiosity—constantly asking, "How can I produce something that satisfies my customers?" This mindset has become the cornerstone of my approach in everything I do.

Later, in recruitment marketing at the Defence Science Technology Agency and the Ministry of Education, I honed my ability to understand what truly resonated with users. Whether crafting messaging for scholarships, teaching careers, or kindergarten positions, user research was key to identifying the platforms and narratives that engaged my audience. Transitioning into talent management further sharpened my skills as I navigated complex stakeholder needs and delved into users’ career goals, motivations, and frustrations.