About Me
Hi! I am Rebecca
My time in F&B—as an assistant pastry chef and a hawker—taught me resilience and the importance of empathy and curiosity in meeting diverse needs. I constantly asked, “How can I create something that truly serves the user?” This mindset now drives my user-centered design approach.
At the Defence Science and Technology Agency and Ministry of Education, I led digital transformation to streamline workflows, using user research to align needs with business goals. In recruitment marketing and employer branding, I leveraged user research and UX writing to craft targeted messaging that attracts top talent. Collaborating with diverse stakeholders in large organizations also strengthened my stakeholder management skills.
Why Product Design?
Testimonials
Gerald Wong
Executive Director, EB Impact
It’s been such a smooth and enjoyable experience working with Rebecca. She just gets it—from design to user experience to the little details that make a site feel alive.
Can’t recommend Rebecca enough if you’re looking for thoughtful, creative, and reliable web designers. Thank you for bringing TSYF to life online!
Daniel Pang
Instructor, General Assembly
Rebecca excelled in foundational UX practices. Her proficiency with Figma and her ability to work within design systems significantly enhanced her projects.
Rebecca is always open to feedback from both users and peers, showing a genuine willingness to improve her designs. Her positive attitude and collaborative spirit made her a valuable team member.
Lang Si Jie
Teammate, General Assembly
Rebecca excels not only as a designer but also as a team leader. Her ability to balance design execution while managing multiple moving parts during our hackathon speaks volumes about her project management skills.
As a peer, Rebecca constantly pushes herself to learn and grow. She’s dedicated, takes the initiative and goes the extra mile to deliver her work.